The Fall/Winter 2026 Campaign

A spark. A splatter. A chain of uncontrollable events set in motion. Except here, effect precedes cause. Time runs the other way.

In our Fall/Winter 2026 campaign, an afternoon unfolds backwards, rewinding to the origin of the chaos. Past and present collapse into each other. The ending is the beginning.

Directed by Alex Acy, the campaign film moves in reverse, sharp and deliberate, featuring a cast of unsuspecting subjects: three friends, a dog, a car, a couch, and a few cans of paint.

Small events accumulate in the wrong direction, some slow and stretched; others fast, almost blurred. The paint becomes a throughline – thick violet streaks and splatters across canvas, fur, and upholstery. Stains that mark time.

The accompanying stills, shot by Craig Gareth Watkins, sit outside the film’s sequence: lucid in focus, yet deeper in register, each scene standing alone. Casts of violet linger in the frame, less subject than setting, contrasting with the collection’s palette of burgundy, moss green, and brown.

Director: Alex Acy 
Photographer: Craig Gareth Watkins 
Dop: Shane Bagwell 
Models: Boubacar Traore, Manon Abbaz, Tai Tang 
Stylist: Silvia Vinci 
Ass Stylist: Alison Papi 
Casting Director: Marie Levy 
Make-up Artist: Ana Gadelia 
Make-up Assistant: Khatia Jojua 

Production: OMAR films 
Service Production: Münchausen Productions 
EP: Blaise Bocabeille 
EP: Aristide Cochin 
Producer: Jean-Baptiste Fusil 
EP: Sandro Alania 

Edit: Jak Bannon 
Grade: Brian Charles 
Music: Agathe Lavarel 
Vocals: Agathe Lavarel 
Additional vocals: Eugénie 
Sound Design: Louise Murigneux 
Music Coordination: Ariane Tamalet 
Retoucher: Nitty Gritty